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If you currently have a great product or service you're eager to share with the world, you'll need to develop an effective marketing strategy — and video is the way to go.
Leveraging a well-produced video will not only promote your brand but also grow your business. After all, 55 percent of people watch online videos daily and 90 percent of users say that when making buying decisions, product videos are helpful.
Ready to take your product or service to the next level? It's time to create a captivating video, paired with a strategic marketing campaign. This will likely lead to an excellent return on investment (ROI).
The Benefits of Video Marketing
The numbers don't lie, and based on an article by Forbes, there are MANY reasons to invest in a well-made video. If your current marketing plan does not include video, here are some reasons why that need to change.
Social video generates 1200 percent more shares in comparison to all images and text combined.
Businesses who use video benefit from 41 percent more online traffic from search than those who do not.
When using video in an email, this leads to a 200-300 percent increase in click-through rates.
Although you and what you have to offer will be the greatest factors in terms of your success, video marketing can give you that much-needed exposure. The type of exposure that allows some businesses to become an overnight success — especially when a detailed strategy was developed prior to the video's launch.
However, it is important to note that there isn't any way to try new things (in this case video content) and guarantee an ROI. As stated in an article by Entrepreneur, "if an agency guarantees a strong ROI, you should run the other way."
Instead, work with an experienced video marketing agency who will help push your next campaign. The best agencies will be honest, as there is no crystal ball in marketing — only educated metrics that will likely make your video campaign succeed.
It's Time to Take Your ROI to the Next Level
Whether you require a full-service commercial video or you're stuck writing your script, you can outsource these tasks. This will also ensure a more professional video, completed in a timely manner.
Once the final product is complete, you will then need to effectively launch your vision and track its progress.
Take the time to plan your video marketing campaign. Be strategic about your ROI and remember what Will Kennan said, “It's not what you upload, it's the strategy with which your upload."