From Mass Media to Digital: How Storytelling Through Video Has Stood the Test of Time

Storytelling is a way to teach and engage.

It's a powerful form of communication and although a picture is “worth a thousand a words” — a video is worth a billion more. That is because video advertising allows an audience to truly engage in the storyline, and more importantly, offers a lasting memory. 




Video Storytelling Provides a Captivating (and Often Lasting) Experience


Although marketing strategies may have changed over the years, video advertising has long been the most effective and memorable. Whether your objective is to educate, entertain, inspire or boost sales, video will help you to bring an idea to life.

When you tell a story, you will engage audiences and, in turn, achieve a specific goal. Whether that goal is to grow your subscriber list or sell a product, a video that tells a story is much more likely to be remembered (and, in today's world, shared).



By offering a captivating story through video, you deliver a unique experience — one that plays on human emotion. Get it right and people will talk. Pair that audiovisual experience with a quality product or service, and you're on your way to long-term success.

Take the first Macintosh, for example, a 1984 ad that was so unique, it instantly became an iconic video. Fast forward to 2011, when John Lewis released their heartwarming Christmas advert. Without even saying a word, they were able to convey a story that pulled on your heartstrings. The more recent Samsung Galaxy ad did it once again, pulling in viewers with its clever and relatable storyline.

The moral of the story here, lies in the 'story' itself. When you are able create a great story through video, it will stand the test of time.


Storytelling with a Purpose


When it comes to corporate videos there are so many ways to use storytelling to your advantage. Whether you plan to differentiate your company or increase your reach, storytelling through video is the solution.


As stated by Forbes, social video generates 1200 percent more shares than text and images combined — and by adding a video on a landing page, you can increase conversion rates by 80 percent. It is clear that video marketing is king, so take your strategy one step further.


Harness the art of creative video advertising.


After all, Seth Godin said it best, “Marketing is no longer about the stuff that you make, but about the stories you tell.”

Clarito Zapanta